The Dark Knight Rises
Release date: 20th July 2012 (UK cinema)
December 4th 2012 (UK DVD)
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Genre: Action/Drama/Crime
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Running time: 165 minutes
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Distribution companies: Warner Bros. Pictures
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Budget: $250-$300 million
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Worldwide gross: $1,081,041,287
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Director: Christopher Nolan
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Main actors: Christian Bale, Anne Hathaway, Tom
Hardy, Gary Oldman, Michael Caine
Release technique: Front loading
This is when the film is expected
to make most of its revenue in week one. Trailers are put on most channels 10
days before the movie is released and this makes the audience go and watch the
movie on the opening weekend.
Marketing-
Posters, trailers on TV, teaser
trailers online. Theatrical trailers, these were shown when The Avengers was
out in cinema as they wanted as many people to see the trailer because they
knew many people would go to see the Avengers.
There was a viral campaign for
the film with the use of digital guerrilla marketing. This was presented as a
Gotham City police investigation. Batman graffiti was planted all around the
world for individuals to find. These were posted on twitter by the fans and
these people got to see the third trailer for Batman before it premiered.
On twitter- there was an
‘operation early bird’@thefirerises, this was a countdown to the film’s
release.
The official website was launched in May 2011 introducing a viral
marketing campaign which was used to promote 'The Dark Knight' as well. The
website streamed an encrypted audio file described by users as chanting. Users
decrypted the audio to the Twitter hashtag, "#TheFireRises". Warner
Bros. removed a pixel from the webpage for every tweet using the hashtag. The
website revealed the first official image of Bane.
Synergy-
Mountain Dew the drink sponsored
The Dark Knight. Codes were found on the mountain dew caps for unlocking prizes
as a competition. Nascar was also a way to promote the film and mountain dew as
the racing cars had pictures of both all over them. An American football teams
field was used in the film, this promoted their team, ‘Pittsburgh Steelers’.
Print-
Poster Blu-Ray Cover
Broadcast
Interviews with the cast- https://www.youtube.com/watch?v=kTouW6Lhf6M
Trailer- https://www.youtube.com/watch?v=J9DlV9qwtF0