Facebook page
1.
How many likes has the Ill Manos page
had?
The Ill Manors page
had 30,139 likes.
2.
What is the top of the page
promoting?
The top of the page is promoting
the release of the DVD and Blu-Ray.
3.
How 5 posts on the Facebook wall
appeal to the Ill Manors target audience?
This appeals to the Ill Manors
target audience because most of the target audience would be fans of Plan B and
his music therefore saying he’s been nominated at the Brit awards would make
people want to vote for him.
This appeals to the target
audience as revolver entertainment was the company who distributed the film.
They may also distribute films with a similar target audience.
This appeals to the target
audience as the music video is a way of promoting Plan B’s music and what the
film is about. The psychographic group of strugglers would be fans of Plan B
and the film because of the message it portrays.
The target audience would want to
watch the trailer as they would be fans of the film and it states it’s an
exclusive clip.
This music video would appeal to
the target audience as it says it tells the story of Ill Manors and fans can
listen to his music as well as know what the movie is about.
4.
Three examples of synergy with other
platforms, explain how each promotes the film.
This newspaper
article is about the Mercury prize as Plan B was nominated for his Ill Manors
album which seemed to be a favourite to win. This promotes the film because the
album was made for the film which is synergy as it is promoting the film as
well.
This promotes the film because it shows Plan B winning a
MOBO award for the Ill Manors album which makes people want to watch the film
because the music is winning awards which must be good for the film.
This promotes the film because it was nominated for 3
‘British Independent film awards’, this makes the audience want to watch it.
5.
Three examples of opportunities of
user generated content.
6.
Three examples of cross promoting the
DVD or soundtrack release
7.
How did the institution use the page
to promote the film’s release in May 2012?
The promoted the film by posting up the Ill Manors
soundtrack and the trailer, this would appeal to the audience as it gives an
insight on what the movie is about and whether they would like it.
Twitter page
1.
How does the twitter page use the Ill Manors brand to promote the film?
The twitter
page has an image of the poster in the background which shows the brand as we
can see the main actor with a gun surrounded by buildings which tells us the
genre of the film. There is also an advertisement to buy the DVD and Blu-Ray
which promotes the film.
2. What hashtags are used?
The hashtags
used are #ILLMANORS, #MEGAMONDAY, #QAwards
3. Three tweets they retweeted
(celebrities/magazines) and how they appeal to the target audience?
Best Track presented by
@QRadiouk goes to Ill Manors by Plan B @4PlanB #QAwards Happy Birthday Ben!
Q magazines
tweet was retweeted, this is because it is a music magazine and would appeal to
the target audience as they would probably be fans of Plan B’s music.
this was a tweet from Plan B which would appeal to the target
audience as he himself directed the movie and produced the album for Ill
Manors.
This was tweeted by the actress in Ill Manors; Anouska Mond.
This would appeal to the target audience as she is an actress in the film and
they would be interested in more of her work if it is similar to anything like
Ill Manors.
4. How has the twitter feed used images to promote the film?
Images have been used to
promote the film as there is one of the actor’s onset of the film which
promotes the film as it shows the area it was being made in. There is also an
image of the HMV DVD signing which promotes the film as the stars went out to
sign these for the fans and probably made more sales from that store that day
as people just bought the DVD for the autographs but would now also watch the
movie. There were also images of the DVD and Blu-Ray which promotes the film as
Plan B tweeted the pictures, therefore his fans would go and buy them.
5. –
6. How tweets promote the release of the DVD in October 2012?
#illMANORS ON BLU-RAY, DVD & DOWNLOAD ★★★★★ Now available everywhere!
This tweet from Plan B promotes the DVD because
he has stated how many stars the film was rated and also attached a picture.
HMV iLL Manors DVD signing was great!! Thanks
to all iLL Manors fans who came down!!! Good to c @iLLManors
family!!
This tweet was from one of the actors in the
movie, it promotes the release as he says they did a DVD signing in HMV, so
more people would go out to buy it if there was a signing so they could meet
the actors.
Good crowd at the HMV #iLLManors signing in Oxford Street. @4PlanB and Cast will be
out signing very soon!
This promotes the release as it names a
famous street in London which would big up the release more as the actors would
be signing autographs there.
Instagram
1.
How has Ill Manors used the Instagram platform to promote the film?
It has used Instagram to
promote the film as they have posted up images of the actors, with them onset
and at premieres for the film. They have also posted up pictures of the poster
and DVD cover which would attract fans, especially fans of Plan B.
2. Three images, why they are effective in promoting the
film?
-
3. Hashtags used on Instagram?
-
4. Three images on Instagram that relate to other texts we
have studied, explain the synergy?
-
Youtube-PlanBuk
1.
How was the PlanBuk channel used to
promote Ill Manors the film?
This channel
promotes the film because the whole album is released on this channel for the
viewers to listen to which is from the film, this is a form of synergy as it is
promoting the film as well as the album. The Plan B tag London campaign is also
posted on here which links to the message portrayed in the film as people
voiced their opinions on this campaign. There are also short teaser clips from
the film which is a way of letting the viewers see some of the best parts of
the movie which is a way of promoting it as people would probably want to watch
more.
2.
Example of synergy between YouTube
and other texts we have studied and how they link to the target audience?
This YouTube channel uses synergy as the music videos posted
links with the Tag London campaign. This is because the Tag London campaign was
for the audience to get their opinions across on the movie and the society in
general which is also what the music videos portray, the opinions of the
teenagers and people living in council estates for example. These both appeal
to the Ill Manors target audience because ‘strugglers’ would have similar
opinions as in the music video and would be involved in the Tag London
campaign.
3.
What links of other social networking
sites are found on this page?
Twitter and Facebook are the main social networking sites
found on this page.
The Fake police investigation as a marketing technique. 
