TEDx lecture

1. What are Plan B's beliefs/politics? What are his values/ideologies? Explain. 

Plan B believes that teenagers/adults resolve to drugs and crimes because it’s the way they have been bought up, their parents were probably drug addicts and alcoholics themselves therefore they do not care what their children get up to. These kids feel like there is no hope and aren’t given a chance in society to prove themselves. He believes there are so many stereotypes. He states they ‘do not have respect for authority because they felt like they were ignored in society’. His ideology is to prove newspapers they are wrong and they cannot judge the teenagers and always write the bad about them because they do not know them or understand them. The papers openly ridicule the poor and less unfortunate.  Plan B says they only pick out the bad but do not write about the reasons why these crimes happen. He wants to put teenagers in a good light instead of bringing them down all the time and change the society’s perception of them.

2.       Who is the target audience of the TEDx lecture? Demographics? Psychographics? How do you know? How does this compare to the audience for his music/films?

The target audience for this TEDx lecture are people who are interested in what Plan B wanted to portray from the film. The psychographic group for this are reformers because they believe in personal growth, freedom and seek enlightenment.  This relates to his target audience for his music because Plan B raps about the reality of things which is what reformers would want to listen to as they could relate. The demographic group that the target audience fall under are groups A, B, and C; this is because Plan B wants the people who don’t understand why young people are the way they are, and people who look down on young kids, to realise why they’re in the situation they’re in and that sometimes it is not always their fault that they are born in a family where their parents cannot be there for them, or are not very supportive.

3.       What does Plan B say about the media? Explain how this can be linked to Cohen's media theory of moral panics?

Plan B has a very negative view of the media as he says that they are the reason for the stereotypes of young people such as unintelligent, criminals, and can’t be trusted; this then makes them feel rejected from society, which in turn causes them to repel and hate authority over them, causing young people to hate the media and authority, and the media and authority to hate young people.

Cohen’s theory of moral panic suggests that when the dominant view of something, such as the view of young people in this country, is challenged, then it becomes a concern for society; therefore the media do not portray the positive side to young people and only manipulate and present the negatives.