What target audience would this music video appeal to?
The target audience for this music video are male
adolescents from the age of 15-25. These people would probably be involved in
anti –social behaviour due to personal issues. They are most likely to live in
a council estate or in a rundown urban area. They fall into the psychographic
group of ‘Strugglers’; people who seek escape, they feel alienated and
disorganised, they result to buying alcohol, junk food and lottery tickets as
they would live on a low budget. They
would probably turn to alcohol to drink away their stress and problems which
could lead to the abuse of alcohol and ensuing to anti-social behaviour leading
to these youngsters being portrayed in a negative light. The demographic group
of the target audience would be D and E who are unemployed, students or semi-skilled
workers who would most probably be on benefits or a very low income. In the
music video the youngsters are being depicted as carrying out crimes such as vandalism,
rioting and hurting people, however this is being shown not to be a bad thing
and the video is sort of encouraging it. Plan B is trying to give out the
message that there is a reason to why youngsters act so anti-social, through
the lyrics he explains why they do it and the video shows politicians being
shown as rubbish. So this is why the target audience would be 15-25 year old
strugglers.
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