Film Poster Analysis

                                                 

The film we know is a part of the batman trilogy as he is a very well-known superhero. The name ‘the dark knight rises’ tells us that the dark knight being batman has become more powerful and has risen. The tagline being ‘A fire has risen’ could suggest that something bad has happened and batman wants to put a stop to it as he is the superhero. Enigma-code is also in the tagline because the suspense of ‘the fire’ being risen draws the audience in.

The iconography being the fire in the background makes the shape of a bat, which is batman’s iconic symbol.  Batman is in the centre of the poster which makes him the focus of the image and the fire in the background also makes him stand out. The colours used are dark which connotes that there is evil and can also represent batman himself as he wears all black and bats come out in the dark. He is also looking down at us which connotes he is powerful and has control. The view point is made to seem like we are looking up at very tall buildings and batman himself.

It would seem like it would be all monochrome because the colour black is used a lot. The genre of the film would be action/drama as it looks like a serious action packed film. I would say the target audience would be teenage boys who are 15 and upwards.

There is also a credit block at the bottom of the poster which then leads your attention to the date the movie comes out in cinema. There is also a small tagline there which says ‘the legend ends’ which connotes there is a secret that will be revealed in the movie which draws in the audience.