Trailer analysis

Iron Man 3 Trailer

Iron man 3 is one of the highest grossing films which was released in the year 2013. At the beginning of the trailer there are close up shots of iron man taking his mask off, this shows the viewer who they want to see which is the famous Robert Downey Junior. Long shots are used when the action scenes are shown as this gives the viewer a clear view of what is going on. The camera angles vary on how the audience is made to feel. At 1:00 minute people are shown falling off an aeroplane, the camera angle is facing up at them which shows they were quite high in the air and seems as if they were falling onto ‘us’; the camera acts as our eyes as if we were looking up. This kind of shot is also shown at 1:25 minutes. 

The trailer is quite fast paced throughout; small snippets are shown which builds up the anxiety about what will happen. The soundtrack starts off low in the background and gradually gets louder which builds up the hype for the action bits. Parts of the music are covered by dialogue, the dialogue (actors’ lines in the movie) sums up what will happen in the film. As the speech and the music are heard at the same time this intrigues the audience and builds up the urge to watch the movie. The sound effects in the trailer also give a big impact as they emphasise and give more of an effect to what is happening. For example when iron man shoots off into the air there is a sound effect of a powerful blast off. Towards the end of the trailer the music gets louder which builds up the tension and then is at its loudest which then suddenly stops and there is no noise for about two seconds, after this the title of the movie then appears with a loud epic sort of sound. This shows that there is a lot to see in the film so watch ‘Iron Man 3’.  

The Mise en scene is what creates the effects of the movie. The trailer shows various settings of the film such as the snowy place in the first part of the trailer and then a nice, hot area where iron man’s home is located. When the villain is shown, the lighting and mood is set to be dark and horrible. The villain wears a dark, dull coloured costume and is wearing a lot of rings which shows his mysterious side and shows he may be powerful as he wears jewellery. Only glimpses are shown of the villain which makes the viewer want to watch the movie to find out who the villain is. The lighting in the trailer varied as different parts of the movie were shown which shows there is a lot that will happen in the movie which will draw the audience in.  The prop such as the iron man costume is the main feature in the film therefore is shown throughout the trailer because that is what the audience want to see.

Iron Man comes under the action/adventure genre. To reach out to the target audiences there have been a lot of merchandise being sold such as toys and games for teenagers and young children. However adults are also drawn in as Iron Man use to be a comic, so there has been an adaptation throughout the years.