Mock Exam

Learner Response-

WWW: your answers improve steadily through questions 1-3 and you have clearly revised theories.

EBI: We need to work on Audience! Made a mistake in Q2 by writing about editing, sound and camera work.


Question 4- Audiences 
Why does the film appeal to such a wide audience?

This film appeals to a wide audience because it links to most people who are a part of a family, who are parents and who are young children, also everyone who drives a car as the impacts of what happens in the video. There is a high global appeal because the video has no dialogue which means anybody would be able to understand it around the world no matter what language they speak. It had 14 million YouTube views which tells us it was quite popular.

Due to the lines of appeal this video links to happy families, it gives the viewer an idea of the message that is being portrayed; happy families can be destroyed by one incident. The theory of uses and gratifications suggests that the audience can have a personal relationship to this advert as it shows a middle class family which many people could see themselves as. Also relates to personal identity because the viewers could be parents or children and can see themselves being put into a position to protect their families or have already lost someone in a similar incident.

There are also no shock tactics used such as disturbing images of being in a car accident and blood and gore. This can then also appeal to children in a way that would not disturb them. instead it creates an emotional impact by adding classical slow music to it which instead creates the impact.